This cookie policy (the “Cookie Policy”) applies to the use of the website https://www.atlrenting.be/ (the “Website”) of ATL Renting, with registered office at Industrieweg (H) 122, 3980 Tessenderlo-Ham and with company number BE0459.913.721 (“we” or “ATL Renting”).

At ATL Renting, we find it important that you can read, view, listen to or experience our information anywhere and at any time through various media platforms. We are also working on interactive services and services tailored to you. For this purpose, we may use cookies or other technologies such as scripts, logs, iframes, plugins, captchas, trackers and pixels on our Website, in our newsletters or in our other online services, which we hereinafter bundle under the term “cookies”.

In this Cookie Policy we want to inform you about which cookies we use, for what purposes this is done, what happens with the collected data and how you can manage their use. This way we can tailor our services to your privacy preferences. The Cookie Policy applies to the Website and our other online services. We also clearly indicate when we pass the cookies on to third parties and under what conditions. Please note: when you click through via a link to an external website, a different privacy and cookie policy applies, namely that of the website being linked to. We bear no responsibility or liability for external websites.

Cookies are small data or text files that are installed on your computer or mobile device when you visit a website or use an online service. They make it possible to recognise your web browser or device and keep track of information about your browsing behaviour. In this way we remember, for example, how the Website can be properly displayed on your device, what you have filled in on a form, which pages you visited, whether you read our newsletter and what your social media profiles are. We use them to protect our forms against cyber attacks and also to collect all kinds of statistics about the use and users of our Website and online services. Some cookies are ours, others come from third parties. We also use cookies to improve the Website and possibly other online services. Cookies usually also have an expiry date.

The following technologies also fall under this Cookie Policy:

• Scripts: a series of commands that performs a task on the Website, for example to save and edit data from a form on our server; your web browser can block certain scripts.
• Logs: files that keep track of user information such as your IP address, browser type, internet provider, the website that referred you to this Website, date, time and number of mouse clicks. These logs are used to manage and optimise the Website.
• I-frames: a field that we use to display external content on the Website, such as videos from Vimeo, Twitter, YouTube, etc.
• Plug-ins: pieces of software that extend the functionalities of the Website and that come from third parties.
• Captchas: response tests that check whether a human or a computer program is visiting the Website. This is to prevent computer programs from misusing the forms on the Website.
• Trackers: technology that tracks your online behaviour between websites, such as which websites you visit, which actions you take and which information you have entered on these websites, such as your search terms or your use of your social media profiles, which can then be used to deduce personality traits. Examples of trackers are certain cookies, pixels and fingerprints.
• Pixels: small invisible images that allow us to collect certain information about the use of the Website, such as the number of users who visit a certain page.

A number of cookies are necessary to make the Website work or to offer you an online service. You cannot refuse these cookies because the Website/online service will not work otherwise. You can set your browser to block these cookies or to warn you about these cookies, but some parts of the Website will then not work. For the other cookies we ask for your consent. You should always be aware that blocking some types of cookies can negatively affect your experience of the Website and the services we offer.

On your first visit to the Website we ask you to set preferences regarding cookies. On every subsequent visit you can adjust your cookie preferences again by clicking on the cookie settings link in the footer. With each change we ask you to set your preferences again.

Through the browser settings you can determine how your web browser handles cookies. You can also always delete the cookies already installed from your computer or mobile device. Consult the help function of your web browser for this, or one of the following web pages:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Internet Explorer
• Microsoft Edge

Google Tag Manager

Google Tag Manager is a tag management system that allows scripts, tags and related code snippets to be placed on awebsite from a web-based user interface. This is where it is determined which tags and scripts may be loaded based on your cookie preferences.

Google Analytics

Google Analytics is a service from Google for collecting and displaying detailed statistics of a website. The purpose of this service is to give the website administrator a clear picture of, among other things, visitor flows, traffic sources and page views. On the basis of this information, a webmaster can improve the operation of a site based on the behaviour of visitors. In addition to page views, statistics are also kept of clicks on email addresses and telephone numbers.

Google Ads (DoubleClick)

Google Ads is Google's online advertising program that allows companies to advertise via search campaigns, banner campaigns, video campaigns, shopping campaigns and app campaigns. Conversions are tracked when a visitor lands on a page after clicking on an advertisement or promotion, when the contact form is filled in, and when an email address or telephone number is clicked.

reCAPTCHA

reCAPTCHA is a system that can distinguish between human and automated visitors on the website. This is used to block automated spam via the contact form.

YouTube embeds

YouTube videos can be placed within the website via an embed.

Facebook pixel

The Facebook pixel is an analytics tool for advertisements on Facebook. It ensures that advertisements are shown to the right people and that advertisement results are measured. Conversions are tracked when a visitor lands on a page after clicking on an advertisement or promotion.

Hotjar

Hotjar is a set of analytics tools that help you collect qualitative data. These tools include heatmaps, funnel tracking, user polls, surveys and more. In this way, Hotjar gives you insight into visitor behaviour on a website.

Because cookies can contain personal data, the General Data Protection Regulation (GDPR) may apply. For more information on this, please refer to our Privacy Policy.

ATL Renting reserves the right to make changes to this Cookie Policy at any time. By using this website and/or online services, you accept all the terms of this Cookie Policy as determined at the time of use. Upon each access to the website, after the Cookie Policy has been changed, you are deemed to have taken note of the changes and to have accepted them.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.